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We want to be your jeweler for life.™
Forevermark is the diamond brand from the De Beers group of companies, which has a history of diamond expertise reaching back 125 years. Every Forevermark diamond comes with a promise it is beautiful, rare and responsibly sourced.
Forevermark diamonds are hand-selected for their beauty and their rarity. Less than one percent of the world’s diamonds are eligible to become Forevermark.
Each Forevermark diamond is also responsibly sourced, originating at a carefully selected mine that benefits the people, community and country where it is located. Forevermark traces each diamond along its journey, ensuring strict business, environmental and social standards are met at every step.
Every Forevermark diamond receives a unique inscription, a symbol of the Forevermark promise of beauty, rarity and responsible sourcing. This promise means you can be proud to own and wear your Forevermark diamond forever.
Beautiful & Rare
Forevermark diamonds are genuine, untreated and natural, their beauty unleashed by master craftsmen using skill and artistry passed down through generations.
As part of the De Beers group of companies, Forevermark benefits from 125 years of diamond expertise. Experts at the Forevermark Diamond Institute carefully inspect every diamond, going beyond the technical qualities of the 4Cs to hand-pick only those diamonds that are truly beautiful.
Of all the world’s diamonds, less than one percent are eligible to become Forevermark.
The Forevermark promise means not only that each Forevermark diamond is beautiful and rare but also that it has been responsibly sourced. The Forevermark responsible sourcing standards apply throughout the entire journey of a Forevermark diamond, ensuring that each Forevermark diamond can be given or worn with pride.
Forevermark is proud to lead the industry with regard to responsible sourcing.
Inscription & Grading
Diamonds that are eligible to become Forevermark are sent to the Forevermark Diamond Institute in Antwerp, Belgium, the internationally renowned center of diamond excellence. As part of the De Beers group of companies, our experts draw on cutting-edge bespoke technology and grading processes, as well as 125 years of diamond expertise, to carefully inspect every diamond, going beyond the technical qualities of the 4Cs to hand-pick only those diamonds that are truly beautiful.
Only once a diamond’s provenance and quality are confirmed can it receive the Forevermark inscription – a symbol of our promise. The Forevermark inscription consists of a unique identification number and the Forevermark icon. The inscription is 1/20th of a micron deep – 1/5000th the depth of a human hair – and is placed on the table facet of the diamond, using confidential, proprietary technology developed by the De Beers group of companies.
Invisible to the naked eye, our inscription is not only proof that each diamond is beautiful, rare and responsibly sourced, but also allows you to register your diamond for extra assurance.
Forevermark®, The Center of My Universe™, the world’s most carefully selected diamonds™, and Forevermark Setting™ are Trade Marks used under license from the De Beers group of companies.